Search engine optimization (SEO) is the process of improving a website’s visibility in search engines. The goal is to get more unpaid traffic from search engines to a website.
How SEO works
- On-page SEO Optimize a website’s content to help users and search engines understand the site.
- Off-page SEO Optimize a website’s external presence to get more backlinks and improve its authority.
- Technical SEO Optimize a website’s technical aspects to help search engines crawl, index, and rank the site.
SEO best practices
- Use descriptive URLs
- Group similar pages into directories
- Reduce duplicate content
- Optimize images and videos
- Add alt text to images
- Publish relevant, authoritative content
- Update content regularly
- Optimize for mobile