Digital marketing is the use of online technologies to promote a business’s products and services. It includes social media, email, search engines, and more.
Types of digital marketing
- Social media marketing: Uses social media platforms to reach customers, such as through ads on Facebook, Instagram, and YouTube
- Content marketing: Creates and distributes content like blog posts, videos, and podcasts to attract and engage customers
- Email marketing: Sends promotional content directly to customers via email
- Search engine optimization (SEO): Optimizes website content to appear higher in search results
- Affiliate marketing: Pays third parties to promote a business’s products and services
Digital marketing strategies
- Create a social media calendar to schedule posts
- Use data-driven efforts to reach targeted consumers
- Use long-tail keywords in your content
- Integrate email into marketing automation
- Use tools like Google Analytics to track website traffic
Benefits of digital marketing
- Cost-effective for small businesses
- Can help expand reach and increase revenue
- Can help establish a business as a thought leader
- Can help make customers aware of new products or offers